Who's Reebs?

Reebs Lures? How was it conceived? Many people have asked me this question throughout the years, so here it is...

Back in 1987 I was a fanatic Large Mouth Bass fisherman. My parents would drop me off at Lake Hodges at dawn every day and pick me up at sunset. During this time I taught myself how different color patterns affect bass behavior, and learned many different aspects of how Bass react to lures. I would blow through hundreds of plastic worms, lizards, and flukes every week. It wasn't until 1990 when I started fusing my used baits together to achieve certain patterns I couldn't find in stores.

Eventually I self taught myself how to cast molds using different techniques and materials. With this knowledge I began casting 6" worms and re-burning old plastics to create new baits. I would take them to different lakes and test them out. Some worked, some didn't, but I was learning. Then something happened. I purchased a boat. From there fishing became habitual.

It wasn't long until I started casting swim bait molds, and dropping the boat in Oceanside Harbor everyday possible. A little further every time in my 14' Crestliner until I was going to La Jolla in search of large bass. I figured out some basic swim bait patterns for North County, and started finding deep structure spots along the coastline.

Then, with the mindset of "why not carry over some freshwater ideas to the salt", I created the saltwater jig I now call the Kelp Assassin. With this bait I had no idea of the success it would bring me and other anglers across the West Coast at the time. I knew it worked fishing deep rocks that swim bait heads could never get out of. It also performed flawlessly in the thick mat we call Kelp. The Assassin evolved over time, and I now incorporate UV additives to my powder coat to make them even deadlier to many different species.

As time went by I continued making molds and baits, and now have owned Reebs Lures since 1992. Three kids and a wonderful wife later, I'm still at it. I now make a signature bait called the "Persuader". It's a 7" slug style top water bait. I modified it with notches in the back end for a little more action, and infused eyes into it. It also has a hook slot in the belly to ease the plastic build up on the hook during the hook-set. This also keeps it weedless as well.

I now fish competitively in the SWBA series, and fish the bigger Seabass tourneys at Catalina. My team won the WON White Seabass Championship in 2010, and I visit Cedros Island 3 times a year looking for double digit Calico Bass. As for the future, I will continue to innovate new ideas and designs, and continue the search.

Reebs